Greetings, fellow dental professionals!

The purpose of DDS GP is to improve your case acceptance and, as a result, increase your production and collections. In my nearly 30 years as a private practice general dentist, and more than five years as a dental consultant, I’ve seen again and again that the success of a case presentation depends on how we communicate with our patients, not just what we say. Sounds simple, right?

Here’s the rub: patients need more than just a description of their condition and the cost of treatment. They want to feel understood. They want to know that we genuinely care and that we’re making every effort to ensure they’re comfortable moving forward.  They want to know that we will stand shoulder to shoulder with them against the bacteria or trauma that caused their problems in the first place. They don't want to feel blamed; they don't want to feel lectured.  pIn short, they want to feel loved.

When treatment is presented as just a commodity, something you shop for based only on price, case acceptance drops. Why? Because cost-based treatment plans turn patients into shoppers, especially these days.

In the past, a team member at my office might show a professionally produced video and then ask, “Are you ready to make your appointment?” More often than not, the patient would say, “I need to think about it.”

But once we shifted to a more personal approach, sitting next to the patient, showing simple visuals, and explaining in our own words, the response changed. Patients started saying “yes” more often. However, that presented a different problem: time. Diagnoses and treatments that seem simple and routine to us are not as easy to understand for patients. I tried a variety of methods and tools but found that consultations were getting longer and longer. We needed a solution.

That’s why I created DDS GP. The fact that it runs on an iPad makes a big difference. It supports the all-important shoulder-to-shoulder style of presenting. You’re not clicking through slides across a desk or looking at a video on the screen “over there." You’re right next to the patient, sharing the moment, working together.

That subtle change creates a powerful dynamic: it becomes you and the patient versus the problem, not you versus the patient. Treatment no longer feels like a pitch. It feels like a partnership. That shift, both practical and emotional, is often what turns uncertainty into confidence and hesitation into commitment.

That’s exactly what DDS GP is designed to support.

My team and I stand with you and yours. Take a few moments to read over these instructions or watch the companion videos. I assure you it's worth it.

All the best!

Bob Marcus, DMD, San Diego, CA